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A whole lotta protection

The spray-in bedliner industry is starting to find a new business opportunity among pickup owners who are having the whole truck covered in the vinyl-like substance, not just the cargo box.

Not just pickups are getting the treatment. Some customers have brought in golf carts, tractors, ATVs or other off-road vehicles for the all-over job, she says. Some don’t just go for a mundane dark gray but rather choose a desert tan to give the vehicle a military look. It helps that customers have taken to flat, or matte, paint tones in the past few years to give their vehicles a more sinister appearance than traditional glistening paint jobs.